the age of the backpedal.

• Gap introduces a new logo. The Internet complains. They revert to the old logo.
• Netflix peels its DVD service off into Qwikster. The Internet complains. They abandon the idea.
• SOPA neared approval. The Internet complains. The bill loses a lot of support.
• Susan G. Komen pulls its funding of Planned Parenthood. The Internet complains. Komen changes its mind.

It’s nice that Internet-fueled action can inspire change with important things like SOPA and Planned Parenthood but… really, we’re also opening ourselves up to another fifty generations of people who will complain about everything they don’t agree with, convinced that if they get mad enough about it, something will change. Like who cares about Gap’s logo, really? Was that really a hill worth dying on, Internet?