This “Kony 2012” business isn’t as noble nor cut-and-dry as the inspirational video suggests.

Two links for your edification:

• “We got trouble” by Visible Children
• “Taking ‘Kony 2012’ Down a Notch” by Justice in Conflict

At the very least, read these two things before sending money to the campaign.

And just to keep everything light, here are my two hilarious Twitter assessments of the Kony campaign’s sudden explosion:

• “This Kony thing proves: make the right people famous and we can improve things. (Cut to: tonight, 17 mil. people will watch American Idol.)”
• “Just tackled a roller-skating waitress at Sonic, to stop Coney from getting to those kids. You’re welcome, Uganda.”